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Chloé Is The First Collaborator For Angelina Jolie’s New Label, Atelier Jolie
'From the moment I heard about Angelina’s vision for Atelier Jolie, I believed in it'
By | 1 month ago
Following the announcement of her new fashion label last month, Angelina Jolie is back on our feeds with the news that French luxury brand Chloé will be the first collaborator for Atelier Jolie.
Chloé Is The First Collaborator For Atelier Jolie
It’s official: Chloé is the first collaborator for upcoming fashion label Atelier Jolie. The French Maison confirmed the news yesterday, announcing that the two brands are working together on an exclusive womenswear collection of ready-to-wear pieces.
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In a statement from Chloé, it was revealed that Atelier Jolie founder Angelina Jolie had worked closely with Chloé Creative Director Gabriela Hearst on the collection, drawing on Chloé’s network of international makers to bring their designs to life. It was also noted that this capsule would incorporate a higher percentage of lower-impact materials than any previous collection created by the Maison.
‘From the moment I heard about Angelina’s vision for Atelier Jolie, I believed in it,’ said Hearst on the collaboration. ‘It is a way to elevate others through the beauty of garment-making and her deep respect for the environment. It’s an honour for me that Chloé will be the first collaborator for Atelier Jolie, as both have high ideals for the betterment of our species. That is the reason why I love both Angelina and Chloé so deeply.’
Gabriela Hearst and Angelina Jolie
Angelina Jolie was similarly excited to work with the French luxury label. ‘Very few luxury brands are a certified B Corp,’ added Jolie. ‘It was important to me to work with Chloé, one of the first luxury brands to be a B Corp. It has been a privilege to design with Gabriela Hearst, and I hope all women will feel comfortable and beautiful in this capsule collection. My earnings from this collaboration will be invested in establishing apprenticeships for tailors and artisans at Atelier Jolie.’
What Is Atelier Jolie?
Atelier Jolie is an upcoming fashion label created by Hollywood actress (and namesake) Angelina Jolie. You can read all about the brand, and Jolie’s plans for the future, here.
What Will The New Collection Look Like?
The upcoming capsule will focus primarily on eveningwear, with an emphasis on fluid silhouettes, timeless design and tactile details. Much of the collection has also been inspired by Jolie’s own wardrobe. In its statement, Chloé described the collaboration as ‘an exercise in modern femininity, [that] celebrates authentic women-to-women connections.’
Honouring ‘both brands’ respective commitments to improving social and environmental sustainability with greater transparency and accountability’, Chloé and Atelier Jolie will be spotlighting the work of artisans from a Fair Trade enterprise, as well as female-led social enterprises. Deadstock fabric and lower-impact materials will also make up many of the looks in the collection.
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When Will The Chloé x Atelier Jolie Collaboration Launch?
Full details on the collaboration between Chloé and Atelier Jolie have yet to be revealed, but you can watch this space for updates and new information. You can also subscribe to both brands’ newsletters to stay in the loop.
